![]() ![]() Instead, it views the Premium service as another option but not necessarily the best one for all users. Currently, only a small percentage of those pay for the $5-per-month Pandora Plus service (which removes ads and lets you skip more tracks and repeat songs), but the company doesn't see that as a problem. Pandora believes its massive user base (80 million per month) gives it a pretty big advantage. The question Pandora has to answer is not only whether Premium can compete but also whether there's enough of an audience for it in an already crowded market. Both of those rival services have been rapidly gaining subscribers as of late. ![]() Today that service is finally ready to launch.Īs announced in December, Pandora Premium is a combination of traditional radio stations as well as an on-demand competitor to Spotify and Apple Music (with the same $10-per-month price, to boot). Eventually, Rdio shut down - but at the same time, Pandora acquired its assets, which the company used to build Pandora Premium. A combination of smart discovery, social features and excellent design (something most music services still can't nail) made it a great option, but it couldn't attract subscribers the way Spotify could. Rdio wasn't the first streaming-music service I used, but it remains the one that I've used the longest. ![]()
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